Meet The Vans

The 2025 Holiday campaign combined three generations of Vans family members and misfits, accompanied by creative director Thom Bettridge. Featured is legendary skater Tony Alva, Bella Poarch, Nettspend, Vans team riders Junior Gutierrez and Zion Wright, artist Cali Dewitt and creatives Marz Lovejoy and Efron Danzig.

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Press: High Snobiety‍ ‍Hype Bae‍ ‍Dazed‍ ‍Sneaker Freaker

My Role: Creative Project Manager
Art Directors: Thom Bettridge / Chase Nann / Sammy Spiteri
Producers: Gabrielle Rivero / Klaudia Podsiadlo
Talent: Tony Alva / Bella Poarch / Nettspend / Junior Gutierrez / Zion Wright / Cali Dewitt / Marz Lovejoy / Efron Danzig

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