Authentic - Worn Loud
Born a quiet deck shoe, claimed by the loudest on the block... skateboarders. For sixty years, the Authentic has been chosen by noisemakers. Artists and innovators. Misfits and malcontents. Those who live OFF THE WALL. Because it’s not just our slogan. It’s a celebration of individuality, creativity, and refusal to blend in. Starring SZA, Hayley Williams, Travis Barker, Franz Lyons, Lizzie Armanto, and T-Funk.
Press: Footwear News Billboard Maxim Hypebeast
My Role: Creative Project Manager
Art Directors: Simon Wainwright / Chase Nann / Tan Gillies / Joe Page Brown
Producers: Natalia Palacios / Gabrielle Rivero / Joel Duran
Creative Operations: Crystal Rocabado
Creative Agency Partner: Burbia
Talent: SZA, Hayley Williams, Travis Barker, Franz Lyons, Lizzie Armanto, T-Funk